HBS Graphik is a modern classic designed for maximum flexibility. With its clean geometric structure balanced with warm details, it is both highly legible and distinctly forward-looking. These fonts are available to all Harvard Business School employees and the versions for use in Microsoft Office applications may be installed along with the Word letterhead template from the Marketing & Communications intranet (login required). The XX Condensed width can hold its own in combination with powerful imagery either in a magazine spread or online publication. If you are a vendor doing contract work for the School, Graphik can be purchased here: /catalog/graphik. The dramatically condensed letterforms of Graphik XX Condensed grab attention while still maintaining their elegance in the thinner weights. Faces cost $50 apiece, so purchasing all 14 faces (which may not be necessary) would cost $700. Graphik XXXX Condensed pushes letterforms to the edge of readability, creating an abstract visual pattern for maximum impact. (If you are an internal graphic designer using Adobe applications, contact James Aris in Marketing & Communications for the appropriate version of the font.) Be sure to use the acronym mark when necessary.) (The only differences between these fonts and the customized “HBS Graphik” fonts are the widths of the capital letters H, B, and S in Graphik Regular, Medium, Semibold, and Bold which should not be a concern.
